This short commercial about Derrick Coleman's (Seattle Seahawks) journey to the NFL has been getting a lot of attention leading up to the Super Bowl. Why? Because he's been deaf since he was three years old. His story is incredible and deeply moving, whether you're a football fan or not. And it got me thinking. Why do we love stories like this? Outsiders becoming insiders. Underdogs coming behind for the win. The weak overcoming the strong. The powerless out-performing the powerful. The bullied overcoming the bully. Clearly these stories are powerful, but why? Because deep down we know we are "outsiders" and remind us of our deep felt desire to be "inside". You may think I'm reading too much into this, but hang with me.